There’s probably more nuance to it, but I consider someone an influencer if they try to sell me something other than their own product. Such as if they try to sell me their merch, that’s still a content creator. Once they take sponsors and try to sell me something else not made by them, then they are an influencer. That’s where I usually draw the line.
even better when they bullied some maker to give up their stuff for ✨exposure✨
I’d say influencers business model is to sell stuff (sponsored content/merch) while creators goal is to live from sharing their content, by the means of selling their own merch or using sponsors.
I think it muddies the definition to apply a “goal” relative to their income to either of them. If someone makes content, they are a content creator, without question. Some want to make a living doing it, some just do it because they want to. Both are content creators, regardless of the income. Influencer/CC is a rectangle/square categorization. Influencers are akin to advertisers.
I completely disagree that a content creator who takes sponsors from other companies, are NOT influencers. If they are acting as an advertiser, then they are influncers, they are still content creators however. If a content creator is just making content and selling their own wares, they are effectively advertising themselves; which is totally fine. If I am engaging with their content, I am already interested in their work.
Narcissism.
Bingo.
If I like them = creator. If I hate them = influencer. Easy as.
Content creator is also a dumb term. Everything is content. We have filmmakers for people who make videos, vloggers for more casual ones, streamers for live video. Writers and bloggers are better words than “content creator”
Content creator = anyone capable of making anything.
Influencer = peddler, shill.
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“Brainrot”? “Leech content from others”?.. The fuck kind of shit are you watching.
Just as a non exhaustive example…
Content creators:
- Smarter Everyday - https://youtube.com/@smartereveryday
- LockPickingLawyer - https://youtube.com/@lockpickinglawyer
Influencers:
- Linus Tech Tips - https://youtube.com/@LinusTechTips
- Laura Lee - https://youtube.com/@laura88lee
AI trash:
- Beyond Discovery - https://youtube.com/@beyonddiscoveryofficial
I like the category of AI trash.
Wikipedia lists influencer as a synonym for internet celebrity, so I guess just when they become famous.
Unless you take the title literally, then it’s whenever they become influential over a statistically significant portion of the population.
This. Its a term from the marketing world.it literally says “able to influence people for marketing purposes” for whatever the threshold of followers is that makes them attractive for marketing purposes.
This will be my answer. Makes so much sense now.
Content creator == posts stuff online
Influencer == makes it their personality. Tends to be better at self-aggrandizement
Once a content creators content could infuence their viewers purchasing decisions.
Jay of Jayztwocents hates the term influencer, because (and I’m heavily paraphrasing) thats what the marketing people refer to content creators as. He does have influence as a content creator but the difference to him is that his “influence” is that his content is honest reviews and opinions. If his influence is that he tells you its shit and dont buy it. So be it, the company needs to make a better product.
I’m a content creator. I do influence people in a way. But since I’m light-years away from being able to live from that, and I won’t sell Squarespace or shit like that on my show, I guess I’m not an influencer really.
What kind of content?
Podcast / YouTube show. Same thing, but one is audio only the other video, but the content is the same.
The show is discussing the world of work and how we can survive in it without being a victim, and owning our own narrative. It’s in French, however.
ChatGPT’s answer is on point:
A content creator is someone who produces and shares content online, such as videos, blog posts, or social media posts. An influencer, on the other hand, is a person who has the power to affect the purchasing decisions of others because of their authority. knowledge, position, or relationship with their audience. While content creators may also be influencers, not all influencers are content creators. Some influencers may simply share their opinions or experiences with their audience to influence their decisions.
It’s unlikely that there is consensus on where the line that separates them is, but to me influencers are showing their overall lifestyle (day in the life, vlogging, sharing their meals, routines, that kind of thing) and content creators are primarily generating something else that is not necessarily dependent on their lifestyle. I see it as educational content, creative content (arts, DIY, movie commentary, etc) news… I know content creators often expand into what I described as “influencer content”, but that is often not their primary way of getting followers or focus of their attention, so I still think they are content creators.
number of followers
If enough influential people call them an influencer, then they become an influencer.
A large enough audience. Depends on the platform. Usually around 10000+.
Any audience that is influenced by them, really.
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