People are used to seeing stark warnings on tobacco products alerting them about the potentially deadly risks to health. Now a study suggests similar labelling on food could help them make wiser choices about not just their health, but the health of the planet.
The research, by academics at Durham University, found that warning labels including a graphic image – similar to those warning of impotence, heart disease or lung cancer on cigarette packets – could reduce selections of meals containing meat by 7-10%.
It is a change that could have a material impact on the future of the planet. According to a recent YouGov poll, 72% of the UK population classify themselves as meat-eaters. But the Climate Change Committee (CCC), which advises the government on its net zero goals, has said the UK needs to slash its meat consumption by 20% by 2030, and 50% by 2050, in order to meet them.
We live in a World were techniques from modern psychology are user freely in Marketing to influence people via subconscious means (have you noticed how perfumes adverts are usually about sex, car adverts about freedom and fizzy drinks adverts about “fun with friends”?)
And we all are susceptible to it, no mater how intelligent and well informed (even if only because familiarity with something makes us naturally favor it, and that applies to brands too).
(This is actually one of the ways used by the food industry to create demand beyond natural human need for food, by the way and picking up on another discussion of yours - it’s well worth it to read a book called “The Omnivore’s Dilemma” on this as well as “Freakonomics” for an intro into all the “fun” ways in which humans aren’t really rational as economic agents, including as consumers)
I don’t think we can rely on “consumers” to change things exactly because humans as consumers are to a very large extent manipulated and even those who have a very high awareness of their purchase and consumption habits are but a minority that doesn’t really has much impact in the big scheme of things.