IBM, a major advertiser on X, has pulled its spending from the social media platform, whose employees are grappling with what to tell its other advertisers, according to internal messages.
To be clear: Musk endorsed a tweet which used a false antisemitic conspiracy theory to tell people why “Hitler was right”
The whole premise of ads on Twitter is that they’re targeted.
IBM don’t sell consumer crap. They sell smoke and mirrors to major governments and industry. They’re chasing jobs worth millions per pop. They want ads to target the people making those decisions.
Actually I saw IBM consultant for a very large corp suggested Dell terminals while IBM end user things existed. For a modern mainframe, a PC is just a terminal emulator, browser (extensively used) and a development machine.
This would only make sense if targeting rich individuals was somehow significantly more expensive. They’re showing ads to very small group of X users. Their ads cost the same as other ads. They should not be spending more than companies selling consumer products.