Probably the app drawer is my favorite feature. It automatically sorts your apps into catagories (Contacts, Games, Internet, Media, Communications, Utilities and Settings, although you can change any categories or create your own). In addition to the categories, you can search alphabetically or find apps via a universal search. The widgets and widget stack handling is great, icon Pack Studio to design your own icons if you’re into that sort of thing. Fun little features like blur and parralax 3D if you choose to enable it. Overall, its a really slick launcher and mature product that’s actively developed with devs that interact with the community. I’ve been using the paid version for years and its the best $ value for anything I’ve ever purchased on Android. It’s this very first thing I put on a new phone. I love playing with new launchers and I try out pretty much every launcher I come across, but this is always my daily driver.