The U.S. company said in October it planned “modest” price increases this year as demand held up despite rises, leading it to hike its 2023 profit forecast for a third straight time.
They will simply keep raising prices until demand plateaus. It has nothing to do with production costs or shipping costs- they will gauge us for every single penny simply because they can. And if sales drop they will still make more money than before because a bag of chips that used to be $2.49 is now $5.99.
I’ve cut so many products out of my life in the past few years. They used Covid as an excuse to price gauge and they just never stopped. They’ll keep creeping the price up until sales start to decline then they’ll settle there… for awhile.