Not really a win for the casual web user - What Google will stop doing is selling web ads targeted to individual users’ browsing habits, and its Chrome browser will no longer allow cookies that collect that data for the means of selling to third party advertisers.
Meanwhile, Google will still track and target users on mobile devices, and it will still target ads to users based on their behavior on its own platforms, which make up the majority of its revenue and won’t be affected by the change.
Ad companies that rely on cookies will simply have to find another way to target users.
And cripple the global economy while he’s at it.