Nobody casually says they’re "playing licensed [GAME]”, they just say they’re “paying [GAME]”, but they might say they’re playing a pirated copy. This meme is saying that, in Russia, people just say they’re playing a game, and the assumption is that it’s pirated, unless they specifically clarify that it’s a licensed copy. The expectation and use in conversation is reversed.
Misleading headline. What’s actually happening is that the ChatGPT app will have the option of setting it as the default digital assistant app. It’s not replacing Android Assistant.