I totally agree. I remember when being in the phone book was enough for people to run a B2C business! The current marketing landscape for small biz owners is a nightmare, both in terms of privacy and the number of places online we are expected to “be active.” A lot of people get really burnt out on it because they also don’t realize that marketing and sales is like 80% of the work, and the fun thing you love to do is like 20%.
Come hang! Sorry, I also thought you were OP when I responded, so ignore references to wedding biz things that don’t apply to you!
Aw thanks! I mostly lurked on the other site but I’d love to make this a good place for good people :) and when you can’t sleep after taking the dog out, and someone asks about the exact tightrope you’ve been walking for years, what else do you do but write a long, sleep deprived answer? Lol
Absolutely! My pleasure and I’d welcome it!
Me too! Unfortunately, most people have traded convenience for privacy at this point. Which means both your potential clients and fellow wedding pros will be in all the places you don’t want to engage with.
But I will say, the nice thing about owning your own business is that you make the rules! You don’t have to do things that don’t align with your values. You can still market your business ethically, you just might need a longer timeline for profitability.
Hi! I’m a wedding florist and educator in the US. I also have PiHole running at home (thanks to my partner) and feel the same way about social media - absolutely hate it, no personal accounts, and it’s only for the business.
Edited to add: I draw a hard line in my business with paying Meta or Google to advertise. I have never paid Zuck a dime. I also refuse to use TikTok because it’s a privacy nightmare.
Here’s how I handle different marketing channels:
SEO - my bread and butter - allows me to blog useful things and not feel slimy. Try to blog about things “upstream” from your services that couples would hire first - venues, planners, caterers maybe.
Instagram - I’m a florist, it’s a must. I used to use a separate device but after forgetting it at a wedding for behind-the-scenes shots, and the having to transfer everything over, I just gave up. I have Instagram on my main phone and it annoys me. I have mic/photo permissions turned off unless I post a story/reel. I use Tailwind for IG and Pinterest static posts.
Facebook - I don’t use the app, just desktop. have a FB page but I rarely log in. Tailwind allows me to post my IG post to FB without logging in.
Pinterest - I don’t use the app, just desktop. And I use Tailwind to schedule. To be honest I do not get any leads from Pinterest, so I stopped caring about it.
Networking - This is another key source of leads for me. We have several local wedding vendor groups here, and I belong to all of them. And I go to meetings regularly. I highly encourage you to go out and meet the people who will eventually refer you! (But never ask for a referral/preferred vendor until you’ve worked together at least once.)
The Knot/WW - Worth having a free listing. Only worth having a paid listing if your service is low cost and you’re interested in volume. Are there French sites like those you could be listed on, some kind of directory?
Wedding shows - I’ve never done a wedding show but some people have lots of success. Whatever you do, make sure you make them book a consultation with you right there at the booth. Otherwise you will lose them. It’s not enough to gather emails (although, do that too) because they will be getting a billion emails after the show from vendors. Be the first in their inbox. Have an incentive for scheduling their consult that’s not a discount (e.g. bigger photo book if they end up booking with you or something).
Hope that helps! Never keep doing a marketing method that isn’t bringing you the right people. It’s a waste of your time and you can’t do all these things, you’ll go mad! Please DM me if you have questions or wanna chat more, I’m happy to help. Je parle français aussi, mais seulement après café :)
That feels so quaint now. A weird scream was enough to tank a campaign. Or John Kerry being a “flip-flopper.” Our politics have gotten so much worse it’s kind of astonishing.
Yes! (Also, hi fellow NADDpole! There’s at least two of us here! Lol)
A great example of this is Not Another D&D Podcast, a comedy D&D podcast. The first campaign has a player character who sounds like she’s from Appalachia!
I don’t manage our PiHole, so easier said than done. I’m the non tech spouse (although not clicking ads or on TikTok all day, lol) but I can’t bug my spouse in the middle of the day to whitelist something for me. I can easily disable it myself and it takes 10 seconds. I could learn how to whitelist, but TBH I have enough tech to keep up with for the business already.
My most frequent issue is that links created through an email service provider like ConvertKit will get blocked by PiHole.
I’m a small business owner and so I get a lot of other people’s newsletters, on purpose. I like seeing what mentors and colleagues are doing with their businesses. But a link to their website, a blog post, anything really will almost always be blocked by PiHole if it’s sent via an ESP. This kind of “tracking” (email clicks from a small biz I know and trust) is something I am totally fine with.
It’s easy to disable for 1 minute to click through, but sometimes I forget that the PiHole is active and I can’t figure out why the links aren’t working.
Ugh, yes. The joys of small businesses, alongside the rare spam call about “funding.” Thankfully these emails all go to my spam filter now! But it is super annoying.