I worked in design for a major global automaker, I designed and prototyped various user experiences around enabling/disabling features on demand, and paying a subscription. This was 7-8 years ago, and the context was developing countries and what we called “emerging markets” where people just bought bare bones base model vehicles, but there were always 1 or 2 highly desirable features they needed but could only get in a high spec model - they couldn’t afford.
The idea tested very well, they could buy their cheap vehicle and then enable just the things they really need. And they would pay for that. I still think this is a valid and good use case for subscribing, in these markets and for these people.
Somewhere between then and today, sales and marketing entered the chat, and I know because I fought them tooth and nail. What I designed morphed into subscribing to everything for everyone. I don’t work there any more and that’s part of why.
There was so much competition in the early days of smartphones, its sad we ended up, the whole of humanity with two choices. Meego a collab between Intel and Nokia was really unique and a good model for social media and communications. Windows Phone was good purely to have another major competitor, but the interface was way ahead of Android and iOS for providing a better mobile experience.
RIM Blackberry, Nokia, Palm, all had a red hot go. Amazon tried recently and failed, they look like they’ll give it another shot with their new OS.
Yeah its just sad