The Canadian Tariffs are targeted at certain goods that Canada knows it can ramp up production internally, or source from Europe/Asia. they are not broad tariffs on everything. It will cost some some, but there has been alot of thought to maximize pressure on American business while minimizing pressure on Canadian consumer.

Alcohol will be easy to replace but have a long term impact. Canada has had a growing micro-distillery industry for years now, pulling US liquor from shelves and the general increaseing “Buy Canada” intuitive creates a significant business opportunity for them. This will force people to switch from their usual drink, and once someone finds something else they like, it will be hard to court them back even after the trade war is done.