You know what else they could have done, as a compromise? Make the ad screens partially transparent, by stippling the pixels, or by having glass sections, or by turning the LCD completely transparent for part of its refresh… there are many ways to not be anti-consumer garbage meant only to jump in front of eyeballs.
Things like this move me to imagine a world completely devoid of ads. “But how would you discover a product you didn’t know you needed?” I don’t care. I would go without that product. That is preferable to me.