One major point in the article is people on the fediverse shouldn’t even play this “scaling game”. You do well pointing out how trying to focus on scaling the fediverse is sort of a lose/lose situation. This is precisely why the fediverse shouldn’t play this game because these social media corporations are masterminds at playing this game.

The major advantage the fediverse has over these social media companies is the fediverse doesn’t need to play this game. Social media companies are slaves to their shareholders, meaning every decision they make ultimately needs to increase profits. For the fediverse, there are no shareholders that needs to be satisfied with higher profits. This is why the fediverse should just focus on shared values. Bring people into the fold of the fediverse because they are tired of the enshittification which ultimately affects all social media platforms owned by large corporations.

Let’s be honest, it isn’t “free”. The user is giving their own data to Google in order to use there services; and data is a commodity.