I would say the real issue is transparency. If Honey made it clear that their product overwrote the affiliate links referer, didn’t actually find the best deals (despite advertising that exact thing), and then paid influencers to advertise their product that also steals from them, then this wouldn’t be as much of a big deal if at all. Though they also probably wouldn’t be a successful business, hence why many consider it a scam.
The rhetoric of the right has shown time and time again that they will use disinformation and misinformation to conform their gullible audience towards whatever views suit their needs. Humanity continues to confirm his remarkable susceptible to this practice. This form of deceitful expression is not the ‘free speech’ a society should tolerate and why fact checking entities need to exist with the power to shutdown this discourse.