I agree. Reddit has been trying to sweep all this under the rug, and as pathetically transparent as their efforts are they have worked well enough that a lot of “casual” users probably have no idea what’s coming. When the 1st rolls around and they suddenly can’t use Reddit (as far as they know it) then quite a few will be looking for somewhere else to go.
I mean a lot of them will probably just grab the official Reddit app, but 30 minutes using that ad-infested garbage pile may dissuade them from sticking with it.
Hadn’t even considered this, but I think you’re onto something. Even if it’s not the main goal, that could definitely have factored into the decision.